As the opening credits rolled on Raiders of the Lost Ark and the Paramount mountain logo faded into the perfectly selected natural mountain shot of the opening scene I was instantly turned into a 7 year old kid again grinning from ear to ear.
There is just something about amazing films that captures your heart forever. The perfect blend of story, characters, effects, dialog and visual look that creates an experience with will stay with you and always turn you back into a kid.
As my wife and I enjoyed the film I began to think about the lost art of film making. How classic films I grew up with had to rely on a gripping story and memorable characters to create an experience. How good special effects were a true art combining the perfect blend of creativity, ingenuity, artistry and technology; it was magical and surreal it was when it all came together.
Many films today seem to be missing those pieces. Often I watch a movies that relies too heavily on visual effects to make up for an uninteresting story, weak acting or lack of creative characters. Special effects now, although amazing, have lost some of that artistic touch. They seem to rely more on the size and amount of computer power the crew has, not on the collaboration, creativity and problem solving ability of the effects team.
I bring this up because I think we have gone through a similar trend in fitness.
Huge gyms with hundreds of pieces of equipment, flashy new toys and training tools and crazy circus workouts are taking the place of creating something unique and memorable.I challenge us as a community to not just create a workout that gets by with “effects and flash” but to use the tools and creativity we have to create an experience that someone will remember and take with them. Great tools are most effective with they are used with purpose towards a goal and understanding how to get there, just like great effects are made better when they support a great story with strong characters.
In Jaws the mechanical shark Bruce was always broken so many of his scenes were replaced with the famous fin sticking out of the water. That fin brought more suspense, intensity and emotion to each scene because of what you didn’t see. Sometimes less is more in the realm of effects when the story is strong.
Use your next workout as an opportunity to create a classic and give your client something to walk out of the theater talking about.